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Our History

OLIVIA GARDEN was created in 1967 by Jean & Micheline Rennette in Liège, Belgium. It was founded on the principles of providing hairdressers with high quality, innovative, beautiful & cutting-edge salon tools.

Today, Olivia Garden enjoys a position as market leader & has earned over 55 patents making its products widely popular with hairdressers in more than 102 countries.

Olivia Garden tools are also used backstage at New York Fashion Week as well as often spotted on TV shows, on movie sets & used by celebrity stylists worldwide.

We hope that you enjoy this pictorial timeline of Olivia Garden’s most memorable events, products, awards & milestones…


1967

Jean & Micheline Rennette establish Olivia Garden in Belgium.


1968

One of the first to manufacture high quality synthetic wigs & hairpieces marketed as a fashion accessory.


1974

Introduces the Clairol hair color line to salons in Belgium.


1976

Launches with a large scale advertising campaign the first non-aerosol & ecologically-friendly liquid line called: Formulation.

Pierre at age 5, models for Formulation magazine ad.


1976-1985

Collaborates with famous hair stylists from around the world such as Irvine Rusk (England) & Luis Llongueras (Spain) at Olivia Garden educational events.


1979

Silence HP: engineers & patents a truly silent blowdryer made in an unbreakable Lexan plastic casing. The first of its kind worldwide!


1980

Variocurler, Wavecurler, Spiralcurler, Bodycurler & Clip’n Curl: full line of patented perm curlers without rubber bands. Begins exporting products to most European countries, USA, Canada & Japan.


1985

Rennette family moves to USA & opens a division of Olivia Garden which starts by selling its innovative collections of hair curlers.


1985-1987

In Europe, Olivia Garden becomes the master distributor of many USA brands like Kimberly-Clark, Inspire Books, RAJE massage brush & IMAGE liquid products, in addition to selling its large portfolio of Olivia Garden products.


1994

Pierre Rennette joins the company full time in the European office as head of the sales & marketing departments.

Launch of Jet Set & Nitecurl: unique & patented self-gripping curlers which could be used for both perming & setting.


1995

Anne (Rennette) Maza begins her full time responsibilities as head of the marketing & sales departments in the USA division.


1997
Christian Brandeleer joins European office as General Manager.


1998

ProThermal: first Olivia Garden hair brushes to focus on quality, technology, innovation, performance, ergonomics & beautiful designs.

1999
Pierre Rennette transfers to the USA division as head of export & special projects divisions.


2002

Ceramic + Ion collection: first of its kind in the brush industry that combines both ceramic & ionic technologies.

Reflexions cape: first apparel collection of comfortable & elegant high quality styling capes.


2003

Complete line of merchandising solutions customizable to any configuration for salons & retail stores taking the concept of brush retailing to a whole new level.


2006

Healthy Hair: the first eco-friendly bamboo brush line with a beautiful & distinctive striped pattern.

ProTech apron: high-end salon aprons with unique butterfly clips & tool belt.


2007

SilkCut: high quality shears & thinners at an amazing price with a unique trade-in program.

The Brush Cleaner: a must-have for all hairdressers & consumers.


2010

NanoThermic: gorgeous chocolate & gold collection combining all the ultimate technological advances such as nano-silver, ceramic & ionic, ergonomic handle, especially engineered wavy bristles & retractable sectioning pick.


2011

Kai Ziekursch joins European office as General Manager when Christian Brandeleer retires.

ThermoActive: the first completely vented round brush with a scalp-hugging barrel.

Expands shear portfolio with the valuable additions of PrecisionCut, PowerCut & SwivelCut shear collections.


2012

Creates the first & only brush app to help consumers, store personnel & hairdressers select the perfect Olivia Garden brush based on the hair type & desired style. Downloaded & used in 97 countries!

Over 10 million brushes sold worldwide.

Launches a brand new handle concept for its widely successful Ceramic + Ion thermal brush collection with a ringless handle making this great brush completely seamless!


2013

FingerBrush: the first completely vented scalp hugging paddle brush made of independently articulated fingers.

Double Clip: the patented 2-in-1 sectioning clip which reduces time & quantity of clips needed.

Divine: revolutionary ergonomic shape brush reduces stress on the wrist.

First Look Book creating beautiful hair styles on a variety of hair textures & lengths using Olivia Garden tools.


2014

HeatPro: invents extreme heat resistant brush with proprietary Nylgard bristles & high-grade polycarbonate materials.

First New York Fashion Week sponsorships.

Urban Chic: fashionable apron & cape combined with quality & comfort.

Builds state-of-the-art 37,000 sqft USA headquarters.


2015

Creates a collection of How-To looks supported with step-by-steps technical videos.

Featured on the front cover of Beauty Store Business magazine as a tribute to Olivia Garden’s longevity, success, & worldwide market leadership as well as its successful transition to its 2nd generation management.

Cara: high-end, beautiful shears featuring VG-10 Japanese steel & ultra slim design.

International distribution surpasses 100 countries.


2016

Worldwide participation at professional beauty shows with large, custom-made, contemporary, high-end boutique booths at more than 40 trade shows per year including Las Vegas, Hong Kong, Bologna, London, New York, Long Beach, Paris, & more.

iDetangle: first detangling brush with bristles customized to each hair type along with a scalp hugging vented design.

Awarded InStyle “Best Buy” beauty award for its Healthy Hair paddle brush, an honor received 3 years in a row!


2017

Olivia Garden celebrates its 50th anniversary.

 

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