OLIVIA GARDEN was founded in Belgium in 1968 by
Jean and Cathy Rennette. The company has a long history
of designing and promoting innovative high quality products
engineered to fulfill hairdressers' professional needs.
The company started by manufacturing and distributing
wigs with its own sales force to Belgian hairdressers.
1973: OLIVIA GARDEN successfully introduces the CLAIROL
professional products in Belgium.
1978: OLIVIA GARDEN launches its own professional
liquid product line based on ecological and non-aerosol
concepts.
1979: OLIVIA GARDEN gets involved with the development
and the worldwide distribution of several REVOLUTIONARY
professional tools and sundries products such as the
MILCOUP, the SILENT HP blow-dryer, the VARIOCURLER
(a patented perm curler line without rubber band),
...
1980: OLIVIA GARDEN begins to export its products
to most of the European countries, USA, CANADA and
JAPAN.
1985: OLIVIA GARDEN expands its operations in the
USA by opening a company in California.
1988: OLIVIA GARDEN introduces in EUROPE, as Master
distributor, several major USA product lines such
as CRICKET, CENTRIX, the INSPIRE Professional books,
the KIMBERLY CLARK CELLUDRI, ....
1988: Worldwide introduction of the WAVECURLER, followed
by the BODYCURLER and SPIRALCURLER.
1989: The OLIVIA GARDEN Belgian sales force launches
the IMAGE professional product line in Belgium and
Luxembourg.
1993: Launch of the CLIP'N CURL SPIRAL and CLIP'N
CURL JUMBO curlers.
1994:
Worldwide launch of JET SET, the unique self-gripping
curler.
1995:
OLIVIA GARDEN gets the sole distribution rights in
Belgium for the KADUS professional products.
1997: Worldwide launch of NITECURL, a special self-gripping
curler to sleep on.
1998: EUROPEAN launch of the OLIVIA GARDEN professional
brush line featuring 20 different sizes and models.
1999: USA and Worldwide launch of the professional
brush line with its innovative OLIVIA GARDEN merchandising
program.
2000:
Launch in the USA of Carry-Me, a colorful personal
accessory line.
2001:
- Launch in the USA of the Spheric Design color line
and of the Zodiac cape from Italy.
- Worlwide launch of the new paddle brushline Velours
XL.
- Worldwide launch of Thermal FX, the first step of
the new OGI PROFESSIONAL brush collection.
- OLIVIA GARDEN EUROPE moves to its new facilities
at Parc Industriel des Hauts Sarts in Liege, Belgium.
2002: Launch in USA and EUROPE the Ceramic + Ion Thermal
brushes. This marks the beginning of a complete line
of brushes all with 3 key features: Ceramic coating,
TOURMALINE Ion Technology and a Lifetime
warranty. This line will grow to over 30 different
brush models.
2004: In USA, Olivia Garden debuts its salon apparel
collections with the Reflexions and Elegance capes.
Olivia Garden takes a new approach to capes viewing
it as fashion rather than just salon wear.
2005: Olivia Garden purchases a state-of-the-art facility
in Pittsburg, California for its USA headquarters
The
OLIVIA GARDEN products are sold to beauty salons worldwide
by a network of exclusive distributors.
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